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The Gear of Pitchfork Music Fest 2017

Pitchfork is now in it's 12th year of bringing Chicago the best new and emerging artists in a variety of genres. This year's lineup is no different. Featuring a slough of quintessential rockers—Thurston Moore, Ride, and PJ Harvey just to name a few—and a ton of new and energetic indie acts, there will be plenty of sweet gear to drool over this weekend. 

Join us now for a rundown of some of the amazing gear we're expecting to see on stage at Union Park.


Friday's lineup kicks the fest off right with bands like DC Punk darlings Priest, the legendary Thurston Moore Group, Vince Staples, Danny Brown, LCD Soundsystem and much more.

Catch Priests at 1:45 on the Green Stage and you'll most likely see them rocking a Gibson SG Guitar and Bass—two bright and punchy instruments that lend themselves perfectly to their unique brand of art-punk.

Priests live in Brooklyn playing a Gibson SG & a Gibson SG Bass | Photo by Wei Shi

The Thurston Moore Group hits the Red Stage at 5pm and features Steve Shelley of Sonic Youth, Deb Googe of My Bloody Valentine, and James Sedwards of Nought. You are sure see some classic and unique Fender offsets from this '90s super group. Keep an eye out for at least one—often heavily modified— Jazzmaster to hit the stage. 

Thurston Moore plays his notable Jazzmaster & Debbie Googe plays a bass custom made by MBV's gear tech | Photo by Lee Hammond

If synth rock is your thing then you are probably an LCD Soundsystem fan. They are closing the night out at 8:10 on the Green Stage and always have a huge selection of keyboards and synths that will keep you dancing until the night is over. Oh, and there will be at least one drum machine on stage.


Now that you are limbered up from Day 1 you can hit Saturday's lineup head on! 

Cherry Glazerr's West Coast garage rock is sure to kick the day off right on the Blue Stage at 2:45. They've been known to use Rickenbacker guitars as well as Fender Stratocasters and Mustangs to get their sound. 

Chicago's own Angel Olsen plays the Green Stage at 6:15 and has been a frequent visitor to our Chicago showroom! She's often seen on stage with some very cool, very vintage, Silvertone guitars but has a trusty black Gibson L-6 as well as a Strat or two. 

Angel Olsen shows off her vintage Silvertone U1.

Another bucket-list live show we're pretty pumped for is PJ Harvey. The British rocker has been playing for decades and has collaborated with the likes of Nick Cave, Thom Yorke, and many others. She's been seen playing everything from a '65 Fender Jaguar in her early days to a Gibson Firebird and even some Eastwood/Airline models. 

Polly Jean Harvey and her Sunburst Gibson Firebird.


The last day of Pitchfork is a time to unwind, take in the record fair, but there's still plenty of rock to be had. 

We're particularly excited for Ride—the Oxford, England based that band played a huge role in the shoegaze and Brit-pop scene on the early '90s. Customers of the store and avid offset fans, guitarists Andy Bell and Mark Gardener are almost never caught on stage without a Jazzmaster or Jaguar around their shoulders.

Andy Bell (left) plays a '60s Jazzmaster from CME while Mark Gardener (center) rocks a Rickenbacker 12-string | Photo by Dan Jarvis

Andy Bell of Ride speaks very highly of his Gibson Trini Lopez which he acquired while on tour playing bass with Oasis in the 00's. These days he runs his guitars through a Marshall JMP 20-Watt amp head and a slough of fuzz pedals and a Ibanez CP-9 Compressor 

Pitchfork is not just for rockers though, there's a huge sampling of hip-hop and rap artists that shred the microphone like it's an instrument in it's own right. 

What artists are you most excited for this weekend? Shoot us a comment and let us know!

Dan Jarvis
Dan Jarvis