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Squier | Electric

In 1965, Fender acquired the V.C. Squier Company, an American string manufacturer founded by Victor Carroll Squier in 1890. Between the years of 1975 and 1982, the brand was inactive, but by 1982, the Squier name had resurfaced as a low-cost "value brand" alternative. Although many other established brands offered affordable copies of classic Fender models including the Stratocaster®, Telecaster®, Precision Bass®, and Jazz Bass® guitars, when Squier versions of these instruments appeared, demand for them as the "official" cost-conscious alternatives was immediate, and a brand name was reborn. If you're looking for an entry-level guitar that's as easy on the wallet as it is on the eyes, the classic Squier Bullet Strat with Tremolo is the way to go! Conversely, if you're a more experienced player looking for an affordable new addition to your line-up, Squier's Classic Vibe models are just sitting at Chicago Music Exchange, waiting for your riffs!

Squier instruments have been produced in several nations, including Japan, Korea, India, China, Indonesia and Mexico, as a means to keep costs effective. While Squier has produced its share of innovative designs over the past 25 years, its main focus and most successful approach has always been to be the "value brand" alternative to its big brother, Fender.

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