{"title":"2024 Winter NAMM Show Gear","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eIt’s show time! The NAMM Show is back into regular annual rhythms, once again—and that means thousands of new product launches are now available for preorder at CME, all at once! We’ve combed through the latest releases at the show from all our favorite brands in search of the products that we know our CME customers will love, from new signature models—like the \u003ca href=\"https:\/\/www.chicagomusicexchange.com\/collections\/2024-winter-namm?view=products#\/filter:ss_brand_hierarchy:Reverend\"\u003e\u003cspan style=\"color: #f59032;\"\u003e\u003cstrong\u003eReverend\u003c\/strong\u003e\u003c\/span\u003e\u003c\/a\u003e Billy Corgan Drop Z baritone and \u003ca href=\"https:\/\/www.chicagomusicexchange.com\/collections\/2024-winter-namm?view=products#\/filter:ss_brand_hierarchy:ESP\"\u003e\u003cspan style=\"color: #f59032;\"\u003e\u003cstrong\u003eESP’s\u003c\/strong\u003e\u003c\/span\u003e\u003c\/a\u003e new Bill Kelleher Royal Shiva—to guitar amps, pedals, and accessories, like the \u003ca href=\"https:\/\/www.chicagomusicexchange.com\/collections\/2024-winter-namm?view=products#\/filter:ss_brand_hierarchy:Vox\"\u003e\u003cspan style=\"color: #f59032;\"\u003e\u003cstrong\u003eVox\u003c\/strong\u003e\u003c\/span\u003e\u003c\/a\u003e Mini Go portable modeling amps, or the 40th Anniversary Ibanez TS808 Tube Screamer—plus, loads of new arrivals at the \u003cspan style=\"color: #f59032;\"\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.chicagomusicexchange.com\/collections\/2024-winter-namm?view=products#\/filter:ss_category:Synthesizers\" style=\"color: #f59032;\"\u003eSynth Exchange\u003c\/a\u003e\u003c\/strong\u003e\u003c\/span\u003e and the \u003cspan style=\"color: #f59032;\"\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.chicagomusicexchange.com\/collections\/2024-winter-namm?view=products#\/filter:ss_category:Snare$2520Drums\" style=\"color: #f59032;\"\u003eDrum Exchange\u003c\/a\u003e\u003c\/strong\u003e\u003c\/span\u003e, respectively. Get first in line for any of the new launches announced at NAMM 2024 when you call CME and place your preorder today!\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"reverend-descent-w-baritone-midnight-black-1911755","title":"Reverend Descent W Baritone Midnight Black","description":"Get ready to throw down with this one – way down. An all-new baritone design with a 26-3\/4″ scale neck that’s long enough to deliver thunderous lows, yet short enough to play like a normal guitar. Strategically positioned Railhammer Humcutter pickups keep the tone tight. Feeling the itch for that baritone growl, but don’t want to feel like you’re playing a bass? Then the Descent W is your ticket.","brand":"Reverend","offers":[{"title":"Default Title","offer_id":40700280733831,"sku":"DSW-G-MDBK-RW-HCHC-BK-W","price":1199.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/4368\/2183\/files\/reverend-electric-guitars-solid-body-reverend-descent-w-baritone-midnight-black-dsw-g-mdbk-rw-hchc-bk-w-30813774184583.jpg?v=1700956375"},{"product_id":"reverend-double-agent-w-metallic-silver-freeze-1911756","title":"Reverend Double Agent W Metallic Silver Freeze","description":"The Double Agent OG (Original Guitar) is back! It has the same Humbucker\/P90 pickups, but on a single cutaway body, with a tuneomatic bridge and stop tail. Now, hardtail fans can switch seamlessly from powerful to cool. And when the pickups are combined, the tone is a unique depth-meets-twang unlike anything else.","brand":"Reverend","offers":[{"title":"Default Title","offer_id":40700280766599,"sku":"DAW-G-MSVF-RW-HB90-PL-W","price":1099.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/4368\/2183\/files\/reverend-electric-guitars-solid-body-reverend-double-agent-w-metallic-silver-freeze-daw-g-msvf-rw-hb90-pl-w-30813727752327.jpg?v=1700729628"},{"product_id":"reverend-mercalli-4-bass-orchid-pink-1911757","title":"Reverend Mercalli 4 Bass Orchid Pink","description":"Big, deep and punchy with excellent clarity is the calling card of the Mercalli. The innovative passive pickups have that vintage warmth, while the five-piece neck and lock down bridge deliver modern punch and sustain!","brand":"Reverend","offers":[{"title":"Default Title","offer_id":40700286926983,"sku":"MRC4-G-ORPK-RW-TBSB-PL-HT","price":1099.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/4368\/2183\/files\/reverend-bass-guitars-4-string-reverend-mercalli-4-bass-orchid-pink-mrc4-g-orpk-rw-tbsb-pl-ht-30813817995399.jpg?v=1700748831"},{"product_id":"reverend-rick-vito-soul-agent-orchid-pink-1911758","title":"Reverend Rick Vito Soul Agent Orchid Pink","description":"Rick Vito wanted to capture the tonal magic from the early Reverend Guitars while keeping his latest model modern. The Rick Vito Signature Soul Agent is a Double Agent with a Bigsby and the total Rick Vito treatment. A heavily chambered body is a nod to the earliest Reverend designs. The resonant body has a lively, full tone that pops with harmonics and pleasing overtones. The push-pull “twang” setting re-voices the pickups for a tighter, more percussive sound. In combination with the push-pull “phase,” a total of 8 unique tones are possible. Add in the Bigsby for even more options. Classic Rick Vito aesthetics include checkerboard binding and custom graphics on the bridge pickup. This is one beautiful guitar!","brand":"Reverend","offers":[{"title":"Default Title","offer_id":40700286959751,"sku":"RV3-G-ORPK-RE-HB90-BK-B","price":1299.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/4368\/2183\/files\/reverend-electric-guitars-solid-body-reverend-rick-vito-soul-agent-orchid-pink-rv3-g-orpk-re-hb90-bk-b-30813776216199.jpg?v=1700963940"},{"product_id":"reverend-triad-bass-periwinkle-burst-1911759","title":"Reverend Triad Bass Periwinkle Burst","description":"The Reverend Triad is all about versatility. The three brand-new Jazz Bomb pickups are hum-free with increased output. The steel rails create a rich, focused tone that cuts through the mix. Combine them with the 5-way switch, and experiment with all kinds of sounds for any tone alchemist. Funky block inlays and the chrome control plate make this bass a stylish addition to your collection.","brand":"Reverend","offers":[{"title":"Default Title","offer_id":40700439625863,"sku":"TRI-G-PWBU-RW-JRJRJR-X-HT","price":1199.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/4368\/2183\/files\/reverend-bass-guitars-4-string-reverend-triad-bass-periwinkle-burst-tri-g-pwbu-rw-jrjrjr-x-ht-30813778378887.jpg?v=1700762324"},{"product_id":"fender-american-professional-ii-stratocaster-anniversary-1928059","title":"Fender American Professional II Stratocaster Anniversary 2-Color Sunburst","description":"\u003cp\u003eThe American Professional II Stratocaster® draws from more than sixty years of innovation, inspiration and evolution to meet the demands of today’s working player.\u003cbr\u003e\u003cbr\u003eOur popular Deep “C” neck features smooth rolled fingerboard edges, “Super-Natural” satin finish and sculpted neck heel for a supremely comfortable feel and easy access to the upper register. V-Mod II Stratocaster single-coil pickups are more articulate than ever while retaining bell-like chime and warmth. An upgraded 2-point tremolo with a cold-rolled steel block increases sustain, clarity and high-end sparkle.\u003cbr\u003e\u003cbr\u003eThe American Pro II Stratocaster delivers instant familiarity and sonic versatility you’ll feel and hear right away, with broad ranging improvements that add up to nothing less than a new standard for professional instruments.\u003cbr\u003e \u003c\/p\u003e","brand":"Fender","offers":[{"title":"Default Title","offer_id":40745341878407,"sku":"0113900803","price":1839.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/4368\/2183\/files\/fender-electric-guitars-solid-body-fender-american-professional-ii-stratocaster-anniversary-2-color-sunburst-0113900803-31203828072583.jpg?v=1708971593"},{"product_id":"fender-american-professional-ii-stratocaster-anniversary-1928058","title":"Fender American Professional II Stratocaster Anniversary 2-Color Sunburst","description":"\u003cp\u003eThe American Professional II Stratocaster® draws from more than sixty years of innovation, inspiration and evolution to meet the demands of today’s working player.\u003cbr\u003e\u003cbr\u003eOur popular Deep “C” neck features smooth rolled fingerboard edges, “Super-Natural” satin finish and sculpted neck heel for a supremely comfortable feel and easy access to the upper register. V-Mod II Stratocaster single-coil pickups are more articulate than ever while retaining bell-like chime and warmth. An upgraded 2-point tremolo with a cold-rolled steel block increases sustain, clarity and high-end sparkle.\u003cbr\u003e\u003cbr\u003eThe American Pro II Stratocaster delivers instant familiarity and sonic versatility you’ll feel and hear right away, with broad ranging improvements that add up to nothing less than a new standard for professional instruments.\u003c\/p\u003e","brand":"Fender","offers":[{"title":"Default Title","offer_id":40745371009159,"sku":"0113902803","price":1839.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/4368\/2183\/files\/fender-electric-guitars-solid-body-fender-american-professional-ii-stratocaster-anniversary-2-color-sunburst-fender-american-professional-ii-stratocaster-anniversary-2-color-sunburst-0113902803-1049987785.jpg?v=1768862128"},{"product_id":"fender-player-stratocaster-anniversary-2-color-sunburst-1928060","title":"Fender Player Stratocaster Anniversary 2-Color Sunburst","description":"\u003cp\u003eThe inspiring sound of a Stratocaster is one of the foundations of Fender. 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From vintage purists to progressive players seeking cutting-edge features, rest assured there’s a model that will deliver. Immerse yourself in the legacy of the Stratocaster and own a piece of Fender® history with the 70th Anniversary Stratocaster Collection.\u003c\/p\u003e\u003cp\u003eTake your playing to new heights with the 70th Anniversary American Professional II Stratocaster. The alder body, stunning flame maple top and Comet Burst finish exude elegance and class. Equipped with 70th Anniversary V-Mod II Single-Coil Strat® pickups, this guitar delivers dynamic and expressive tones. The Deep “C” neck features smooth rolled fingerboard edges, “Super-Natural” satin finish and sculpted neck heel for a supremely comfortable feel and easy access to the upper register. An upgraded 2-point tremolo with a cold-rolled steel block increases sustain, clarity and high-end sparkle. Deluxe locking tuners ensure exceptional tuning stability. The American Pro II Stratocaster delivers instant familiarity and sonic versatility you’ll feel and hear right away, with broad ranging appointments that add up to nothing less than a new standard for professional instruments. The Inca Silver ABS molded case provides reliable protection for your prized instrument. 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Available as a 1x10\" combo, head, and matching 1x10\" extension speaker cabinet loaded with a custom Warehouse Guitar Speaker 10\" ceramic magnet speaker.\u003c\/p\u003e\u003cp style=\"\" sans helvetica sans-serif\u003eThe Baby M-80 is powered by a pair of vintage \"New Old Stock\" (NOS) 6AQ5 tubes that deliver 12 watts of power despite their small size.  Turn it up, and the power from the miniature 6AQ5\/6005 is very satisfying!\u003c\/p\u003e\u003cp style=\"\" sans helvetica sans-serif\u003eThe pre-amp has three 12AX7 tubes that offer Hi gain and Lo gain modes selectable via the front panel switch. The Lo gain input covers a natural and medium breakup tone needed for rhythm, yet plug into the Hi gain input and get the Baby M-80, which delivers a liquid gain that screams.\u003c\/p\u003e\u003cp style=\"\" sans helvetica sans-serif\u003eA tube-buffered FX loop has been added to the front panel for convenience, which your pedalboard will love as this amp is pedal-friendly.\u003c\/p\u003e\u003cp style=\"\" sans helvetica sans-serif\u003eBilly Gibbons worked with Magnatone to perfect this amp's small size and gain structure. In keeping with Billy's directive to \"retain the gain or feel the pain,\" this little gem of an amp delivers a big tone in a compact size.\u003c\/p\u003e\u003cp style=\"\" sans helvetica sans-serif\u003eThe control panel on the Baby M-80 is easy to dial in tone with a simple Bass and Treble tone stack. 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It features a dedicated microphone channel plus an instrument channel with Fishman’s legendary preamp and tone control design.\u003c\/p\u003e\u003cp\u003eUse the high-quality digital reverb and chorus onthe instrument channel to create space and textures while reverb is there for the ready on the microphone channel. 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Voiced loosely on the Magnatone Super Fifty-Nine M-80 design that Slash began using during the Guns N Roses 2023 World Tour, the SL-100 takes the M-80 to the next level with the monstrous tone, gain and headroom that Slash requires.   \u003cbr\u003e\u003cbr\u003eBased on a 100 watt British type circuit, a quartet of EL-34 tubes deliver headroom, clarity and the grind that Slash is known for live and in the studio.  The SL-100 pre-amp used four 12AX7\/ECC83 tubes that offer two distinct gain modes enabling the player to select between LO and HI gain settings. Modes are accessed via the included footswitch as well as directly on the front control panel.\u003cbr\u003e\u003cbr\u003eThe LO gain mode is voiced like a vintage Super Lead from the 1960’s with the lows fortified slightly and the icepick highs tamed for today’s music. Using a guitar with humbucker pickups and fully cranked, the low gain control will yield a medium crunch that is quite satisfying in depth and tonal quality. \u003cbr\u003e\u003cbr\u003eRolling off the volume knob on your guitar allows you to easily clean up your tone expanding dynamic range and flexibility.  When playing with a guitar that has single coil pickups such as a Strat or Tele, the SL-100 accesses crisp and biting tones without harshness. Think of Jimi playing “Wind Cries Mary” with Superbass type thickness of tone. \u003cbr\u003e\u003cbr\u003eThe HI gain mode is designed with a cascaded gain pre-amp style reminiscent of the 1980’s modded design that has been finely tuned to optimize the sound for Slash’s humbucker guitars. The gain never clouds the tone of the guitar as all good amps should allow the guitar’s voice to penetrate. Adjusting the treble control allows the highs to be boosted for guitar pick clarity without being overly harsh. \u003cbr\u003e\u003cbr\u003eThe tone stack has been designed to clean up nicely when rolling back on the volume control on your guitar adding harmonics and range not before found in a Magnatone amp. The SL-100 is effect pedal friendly with the on board effects loop not to mention it handles boost pedals with ease. \u003cbr\u003e\u003cbr\u003eThe inspiration for Slash to design the SL-100 was not necessarily to be an “Appetite” or SIR #39 type amplifier. The SL-100 is a whole new design that tube amp guru, Obeid Khan developed thru working on multiple modifications based on the Super Fifty-Nine M-80.\u003cbr\u003e\u003cbr\u003eThe control panel has a simple four band E.Q consists of Treble, Middle, Bass and Presence that allows you to easily dial in your voice.  The 100 watt power amp allows the EQ to have dramatic effect, clarity and focus that is paramount in the sound tweaking. Slash likes to play LOUD so turn it up for best results. Low volume settings also benefit from the headroom available, with very wide tonal variations possible. The tube buffered FX loop has been optimized for pedal level operation. \u003cbr\u003e\u003cbr\u003eThe Master Volume control has been designed to fine tune the power you need without sacrificing any tone. 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These speakers are made in England and deliver warm tone, smooth and creamy breakup and biting upper mid’s that are hallmarks of the Celestion speaker sound.\u003cbr\u003e\u003cbr\u003eNaturally the cabinet construction is made using ¾” Baltic Birch wood hand made using finger joints and classic sound post with a closed back board design AND lighted logo that is powered via the SL-100 head. Bone crushing sonic attack – be prepared to control the beast.\u003c\/p\u003e","brand":"Magnatone","offers":[{"title":"Default Title","offer_id":40771806331015,"sku":"SLA-412","price":2599.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/4368\/2183\/files\/magnatone-amps-guitar-cabinets-magnatone-slash-signature-4x12-speaker-extension-cabinet-sla-412-30902780264583.jpg?v=1702908282"},{"product_id":"martin-gpce-inception-maple-european-sprucethree-piece-1930175","title":"Martin GPCE Inception Maple European Spruce\/Three-Piece Maple with Black Walnut Amber Fade Sunburst LEFTY","description":"\u003cp\u003eMade from a combination of sustainable and domestically abundant tonewoods—including an FSC-certified European spruce top, maple sides, and an eye-catching three-piece back of maple and black walnut—the all-new Martin GPCE Inception Maple acoustic-electric guitar unlocks the sonic beauty of these sustainable tonewoods with a one-of-a-kind skeletonized scalloped bracing, plus sonic channels inside the body, for increased resonance and superior tone. This unique handcrafted acoustic guitar boasts a satin amber fade sunburst finish, black walnut binding, maple arrow fingerboard inlays, gold open gear tuners, as well as a cutaway to help you reach the highest frets. \u003cbr\u003e\u003cbr\u003eUsing spectral analysis, during the final design phase, Martin measured the frequency response of the GPCE Inception to determine the sonic impact of its unique design features, proving that skeletonized bracing increases the guitar’s sustain. 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While, typically, an increase in sustain decreases the amplitude of a guitar’s frequency response (i.e., its “volume,” measured in decibels), or vice versa—the GPCE’s sonic channeling increases the amplitude, offering guitarists an altogether unique sonic experience.\u003c\/p\u003e","brand":"Martin","offers":[{"title":"Default Title","offer_id":40799988482183,"sku":"10GPCEINCEPTIONMAPLE-M2797674","price":3999.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/4368\/2183\/files\/martin-acoustic-guitars-dreadnought-martin-gpce-inception-maple-european-spruce-three-piece-maple-with-black-walnut-amber-fade-sunburst-10gpceinceptionmaple-m2797674-31032251416711.jpg?v=1705989178"},{"product_id":"gretsch-g6120tgqm-56-limited-edition-quilt-classic-1951860","title":"Gretsch G6120TGQM-56 Limited Edition Quilt Classic Chet Atkins Hollow Body with Bigsby Roundup Orange Stain Lacquer","description":"\u003cp\u003eGretsch Quilt Classics are stylish renditions of classic vintage models, reborn with stunning highly figured quilt maple. 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