The new era of Gibson has arrived. With new leadership, and a "back to basics" ethos, the Gibson brand is realigning itself with the incredible instruments that made the brand a household name.
Gibson 2019: Back to Basics
Reinvigorated Vintage: Modern takes on classic appointments
The most popular Gibson models ever made were produced during the 1950's and 60's. These appointments have once again found themselves on the 2019 lineup of Gibson guitars.
According to a Gibson press release: "Designs like the Les Paul and the SG once again embrace the features and construction details that made them legends in the first place: a Les Paul Standard '50s spec and a Les Paul Standard '60s spec as well as one with P90 pickups; a Les Paul Special in TV Yellow and Les Paul Junior Tobacco Burst; an SG Standard and two new 61 spec SGs with 'maestro' and 'sideways' Vibrolas."
The Contemporary Line: Affordable Classics
Along with their Standard models that feature time-tested specs, Gibson is releasing a "Contemporary Line," which aims to create more affordable guitars for players who want Gibson quality, but aren't lusting after vintage appointments.
These guitars include a Les Paul Tribute Double Cut Junior with a single P90 and a Les Paul Tribute Double Cut Special with dual P90s, as well as the new Les Paul Modern and SG Modern.
The Generation Line: Putting Amazing guitars in the Hands of the Next Generation
Gibson also plans to unveil a new line of acoustic guitars, similar to the Contemporary Line, called the "Generation Line" including a new G-45 Studio and G-45 Standard, with a price point aimed at younger, or newer, “generations” of players.
The G-45 Studio and G-45 Standard, priced at $999 and $1299 respectively, feature solid Sitka spruce tops and walnut back and sides and exquisite finishes.
Artist First: New Signature Models
According to a press release from Gibson, “The future of Gibson will see a much more holistic, integrated approach to working with our artists.” In accordance with this statement, Gibson and its subsidiary Epiphone, plans to release a slew of new Artist Signature models, including a Chris Cornell ES-335, and an Epiphone Limited Edition George Thorogood “White Fang” ES-125TDC, among other signature models
Gibson Custom Shop and Made 2 Measure
It seems the invigorating effects of new leadership are rippling across the entire Gibson product spectrum, as even the Custom Shop has big plans for 2019.
The Custom Shop is anticipating a rather historic reissue of one of rock 'n' rolls finest guitars; Chuck Berry’s famed ES-
350T. The Custom Shop worked closely with Berry's son and grandson to create an exacting replica of the late rockstar's iconic instrument down to the molecular level, x-raying the guitar to perfectly recreate it.
According to a Gibson press release, “We have recently put our Custom Shop re-issues in the hands of some of the most knowledgeable vintage experts
and collectors, who inspected every detail and put them through the lens of the ‘ultimate geek test’ and were blown away by our craftsmanship, accuracy, aging techniques and sound.”