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From the manufacturer:
Merino wool is widely considered to be one of the finest grades of wool, renowned for being very soft and comfortable against the skin. It also has advantages over other materials used for guitar straps because merino wool breathes, allowing it to absorb perspiration and release it into the air, which is beneficial during on-stage performances. It is also durable, comfortable and easy to care for. We've taken advantage of these properties while designing what we consider to be "The World's Most Comfortable Guitar Strap." Merino wool is also often used in high-end garments, from rich wool sweaters to designer label suits. Considering the high-quality leather and fabrics we use in our bags, we felt merino wool would be the perfect complement to the rest of our product line.
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