Introducing | CME Exclusive Pacific Peach

The First Fender Colorway Created Exclusively For CME!

We’re proud to unveil our first original Fender colorway, Pacific Peach, designed in collaboration with the legendary electric guitar brand and available now on Chicago Music Exchange's exclusive line of Fender Player guitars.

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Pacific Peach Player Jazzmaster

Featuring dual USA-made Pure Vintage ‘65 pickups, series/parallel four-way switching, a matching painted headcap, and a pre-routed cavity for an aftermarket rhythm circuit, the CME Exclusive Pacific Peach Fender Player Jazzmaster represents the culmination of our popular CME Exclusive program, a series of collaborations with today’s top brands designed to give you the custom experience without the custom price tag.

Pacific Peach Player Stratocaster

Joining the CME Exclusive Pacific Peach Player Jazzmaster, the tasty new CME Exclusive Pacific Peach Fender Player Stratocaster features an alder body, three Player Series single-coil pickups, a 9.5"-radius fingerboard, "Modern C"-shape maple neck, and a two-point tremolo bridge with bent-steel saddles.

Pacific Peach Player Telecaster

The CME Exclusive Pacific Peach Fender Player Telecaster features similar specs to the CME Exclusive Pacific Peach Fender Player Stratocaster, like an all-alder body, two Player Series single-coil pickups, a 9.5"-radius fingerboard, "Modern C"-shape maple neck, and a string-through bridge with bent-steel saddles.

Fender Player Stratocaster Pacific Peach

Fender Player Stratocaster Pacific Peach

£637.00

If you’ve been looking for a well-made Stratocaster, then look no further. Fender keeps the specs stock across the board with an alder body, three Player Series single-coils, 9.5”-radius fingerboard, and two-point tremolo bridge with bent-steel saddles, updating only the neck profile to a very playable “Modern C" shape. Simple and classic, this is the Stratocaster distilled to its purest form.
Founded by Leo Fender in 1938 as Fender’s Radio Service, what is now the Fender Musical Instruments Corporation began making electric guitars and amplifiers in 1945. The rest, as they say, is history. Creator of the world’s first mass-produced, and by far most popular, solid-bodied electric, Fender is now the world’s leading guitar manufacturer. Replacing the now-discontinued Standard series, the Fender Player Series honors the core Fender classics with quality construction, vintage-inspired finishes, select modern updates, and friendly price points that appeal to a range of aspiring and experienced players.

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Fender Player Telecaster Pacific Peach Electric Guitars / Solid Body

Fender Player Telecaster Pacific Peach

£637.00

A no-frills classic made for players of all levels, the Fender Player Telecaster is a true workhorse guitar. Fender keeps the specs stock across the board with an alder body, two Player Series single-coils, 9.5"-radius fingerboard, and string-through bridge with bent-steel saddles, updating only the neck profile to a very playable "Modern C" shape. Rugged and ready, this it the Telecaster. Simple but never plain.

Founded by Leo Fender in 1938 as Fender's Radio Service, what is now the Fender Musical Instruments Corporation began making electric guitars and amplifiers in 1945. The rest, as they say, is history. Creator of the world's first mass-produced, and by far most popular, solid-bodied electric, Fender is now the world's leading guitar manufacturer. Replacing the now-discontinued Standard series, the Fender Player Series honors the core Fender classics with quality construction, vintage-inspired finishes, select modern updates, and friendly price points that appeal to a range of aspiring and experienced players.

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Brand New Fender Deluxe Pacific Peach Instrument Cables

Brand New CME Exclusive Pacific Peach Cables from Fender!

Want to make your gigging gear so easy to see that no one can mistake it for their own? Add these Fender Deluxe Instrument Cables to your signal chain in our CME Exclusive Pacific Peach colorway, then rest assured you’ll know which cables are yours at the end of every gig!

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New From Fender! CME Exclusive Classic Series Pacific Peach Cases

Now you can protect your CME Exclusive Pacific Peach—or any color!—Fender Telecaster, Stratocaster, or Jazzmaster, even your Precision or Jazz Bass in a unique, instantly identifiable, Fender Classic Series 3-ply hardshell wood case, wrapped in our CME Exclusive Pacific Peach vinyl!

Featuring a vinyl-wrapped steel carry handle and draw latches, in addition to triple chrome-plated hardware throughout the case, these Fender Classic Series cases also boast soft crushed acrylic plush interior lining to ensure that your guitar remains scratch and damage-free, plus a spacious accessory compartment offers plenty of room for spare strings, picks, tuners—or whatever small items you wish to carry with you—with lasting style and peace of mind.

Remember, they’re only available from CME, so call, chat us, or visit us in-store today to learn how you can get your Pacific Peach Fender Classic Series wood case!

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Fender Classic Series Wood Case Strat/Tele Pacific Peach Accessories / Cases and Gig Bags / Guitar Cases

Fender Classic Series Wood Case Strat/Tele Pacific Peach

£150.00

Now you can protect your CME Exclusive Pacific Peach—or any color!—Fender Telecaster, Stratocaster, or Jazzmaster in a unique, instantly identifiable, Fender Classic Series 3-ply hardshell wood case, wrapped in our CME Exclusive Pacific Peach vinyl!

Featuring a vinyl-wrapped steel carry handle and draw latches, in addition to triple chrome-plated hardware throughout the case, these Fender Classic Series cases also boast soft crushed acrylic plush interior lining to ensure that your guitar remains scratch and damage-free, plus a spacious accessory compartment offers plenty of room for spare strings, picks, tuners—or whatever small items you wish to carry with you—with lasting style and peace of mind.

Remember, they’re only available from CME, so call, chat us, or visit us in-store today to learn how you can get your Pacific Peach Fender Classic Series wood case!

Specs:

Vinyl wrapped 3-ply hardshell wood case
8mm sides and 5mm top and bottom
Brown vinyl wrapped steel core carry handle
Soft crushed acrylic plush interior lining
Large accessory storage compartment with lid
Steel draw latches; 1 locking latch with key set
Fits most right-handed Stratocasters and Telecasters

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Fender Classic Series Wood Case Jazzmaster/Jaguar Pacific Peach

Fender Classic Series Wood Case Jazzmaster/Jaguar Pacific Peach

£165.00

Now you can protect your CME Exclusive Pacific Peach—or any color!—Fender Telecaster, Stratocaster, or Jazzmaster in a unique, instantly identifiable, Fender Classic Series 3-ply hardshell wood case, wrapped in our CME Exclusive Pacific Peach vinyl!

Featuring a vinyl-wrapped steel carry handle and draw latches, in addition to triple chrome-plated hardware throughout the case, these Fender Classic Series cases also boast soft crushed acrylic plush interior lining to ensure that your guitar remains scratch and damage-free, plus a spacious accessory compartment offers plenty of room for spare strings, picks, tuners—or whatever small items you wish to carry with you—with lasting style and peace of mind.

Remember, they’re only available from CME, so call, chat us, or visit us in-store today to learn how you can get your Pacific Peach Fender Classic Series wood case!

Specs:

Tweed or black vinyl wrapped 3-ply hardshell wood case
8mm sides and 5mm top and bottom
Brown or black vinyl wrapped steel core carry handle
Soft crushed acrylic plush interior lining
Large accessory storage compartment with lid
Steel draw latches; 1 locking latch with key set
Fits most right-handed Jazzmasters and Jaguars

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Brand New SolidGoldFX Pacific Peach Pedals

CME Exclusive Solid Gold FX Pacific Peach Pedals

Designed to match CME’s Pacific Peach Fender guitars, straps, and Kyser capos, the new SolidGoldFX Surf Rider IV Spring Reverb pedal, the If 6 Was 9 Fuzz pedal, SolidGoldFX EM-III Multi-Head Octave Echo Pedal—in CME Exclusive Pacific Peach are only available at CME! Shop your next CME Exclusive Solid Gold FX pedals today!

SolidGoldFX Surf Rider IV Spring Reverb Pedal Pacific Peach Effects and Pedals / Reverb

SolidGoldFX Surf Rider IV Spring Reverb Pedal Pacific Peach

£157.00

Designed to fit right in with our offering CME Exclusive Pacific Peach Fender guitars, straps, and Pacific Peach Kyser capos, the new SolidGoldFX Surf Rider IV Spring Reverb pedal comes packed with three distinct spring tank emulations evocative of sunlight and sand!

The Surf Rider IV brings the surf and sand in a ground-up redesign that packs 3 distinct spring tank emulations, based on some of our favorite vintage spring-laden pieces. The available reverb modes include a tight tank, based on our 60s Reverberocket, the classic splash of our early silver panel Super Reverb and our SGFX fantasy tank, with a slightly exaggerated drip and decay for when you want Misirlou to sound certifiably otherworldly.

Housed in a compact package, with expanded controls and added features like soft-touch bypass switching with trails, selectable momentary or latching modulation and top mounted jacks, the Surf Rider IV is guaranteed to satisfy like a cool breeze in the sweltering heat. So, plug in honey bunny, crank it up and get your Dick Dale on!

Compact Spring Reverb pedal with modulation

3 distinct spring reverb tank emulations
Reverb-O-Rocket (left) – small and tight tank based on spring reverb found low-watt vintage combos and tape units
- Super Reverb (center) – classic 60s surf rock spring reverb
- Fantasy Reverb (right) – spring tank pushed to the limits with floppier springs and longer trails
- Flutter style modulation of the reverb trails – switchable between momentary or latching via internal DIP switch
Multi-function footswitch switches the pedal on/off when tapped and engages flutter modulation when held down
Compact enclosure and top-mounted jacks - for ease of pedalboard mounting
Switchable Trails/Buffered Bypass – selectable via internal DIP switch
Hand-made in Montreal, Canada

Sometimes the sequel is just better than the original - and that’s okay. It shows that the creator has learned something since the last dance, and boy have we learned a lot about spring reverb since our last Surf Rider. Therefore, we’re not afraid to admit that this is the best spring reverb pedal we’ve ever made. We just can’t wait for you to tap into all of the splashing, crashing and drippy magic inside our latest Surf Rider VI.

Whether you add just a touch for a little extra depth and space or if you like your rig soaking wet and dripping with the sounds of a crashing waves, nothing quite captures the vibe of surf and summer like a good spring tank. So, here’s how you operate your new favorite splash machine.

The pedal comes jam packed with 3 distinct spring reverb tanks, selectable via the 3 position toggle, each carefully crafted to give you the ultimate spring reverb experience.

Reverb-O-Rocket: Modelled after the shorter spring tanks found on our own ’62 Reverberocket and Space Echo, the Reverb-O-Rocket is designed to add depth and space to your sound, without soaking your rig. This tighter tank is crafted to emphasize the warmth of your guitar while maintaining a smooth and subtle spring reverb tail.
Super Reverb: Delivering the classic splash of our favorite 4x10 Fender, the Super Reverb is the ultimate amp style spring reverb emulation. Wider tails that bounce back and forth with that unmistakable metallic twerp. So get ready to be drenched in that classic 60s sound.
Fantasy Reverb: Put on your board shorts and dive into the Fantasy Reverb. If you like it soaking wet, dripping with ‘verb and splashy like a crashing wave, this is the one for you. A spring reverb where each characteristic of the attack and tail is pushed to physically impossible limits. Exaggerated decay, floppier springs and a thicker body are all there when you need to go to eleven.

Surf Rider IV’s Decay knob sets the amount of time your signal bounces back and forth in the spring tank. If you turn it up all the way, your signal will clang, twerp and bounce with a huge tail. Level controls the volume of the reverb (wet) signal while the Dwell control adjusts how lively your spring tank will be. Turn it up all the way and get lost in the clangy ambience that a spring tank is famous for. Alternatively, just turn it down to get a warmer ‘verb. While the Body control sets how chunky the reverb is. Looking for a huge, echoey tail? Crank it all the way up! Want the reverberations to cut through the mix? Turn it down.

Want to add even more movement to your surfing tones? Well Surf Rider IV also has you covered. The multi-function footswitch not only turns the pedal on or off, but when held down will activate a mild pitch modulation. Internal dip switches set the function of the bypass and modulation. The Speed and Depth of the modulation can also be adjusted to taste.

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SolidGoldFX If 6 Was 9 mkII BC183 Fuzz Pedal Pacific Peach Effects and Pedals / Fuzz

SolidGoldFX If 6 Was 9 mkII BC183 Fuzz Pedal Pacific Peach

£149.00

If there’s one pedal that captures the history of sonic rebellion and the soul of classic rock, then the Fuzz Face is it. Bold and raunchy when fed power chords, velvety smooth and angelically soaring when presented with lead lines and with an almost too-good-to-be-true volume knob cleanup, which allows for the best clean tones you’ve ever heard, the Fuzz Face is truly a multi-faceted tonal treasure. Jimi Hendrix, Eric Johnson, Stevie Ray Vaughan and Pete Townsend all carved their undying legacy with this iconic fuzz machine and with our If 6 Was 9 MKII, you can instantly tap into those legendary tones or go far beyond to discover your own saturated signature sound.

It’s been at least 10 years since we launched our original If 6 Was 9 BC183 and improving on this solid design was no small feat. SGFX’s pedal pays tribute to all the players who contributed to the pantheon of rock, with specially selected components to get your mojo working. We put two BC183 devices in each one, which is widely regarded as a happy medium between the potentially mushy compression of germanium and the brash sawmill-like fuzz of silicon. The tone of the If 6 Was 9 MKII is just that - smooth and refined, without falling apart on chords and with loads of sustain on single-note work. The MKII includes all the soulful fuzz tones of the original BC183, but incorporates a variety of new features aimed at bringing this vintage inspired design into the modern age.

What really sets the new If 6 Was 9 MKII apart is the power supply. Fuzz Face tone has been whittled down to such a precise science that players now know what voltage at which they prefer their Fuzz Face to be run. Eric Johnson famously kept a box full of batteries drained to various degrees. We have equipped this fuzz with a variable voltage pump, supplying anywhere from 5 to 15VDC from a single 9V power source. No need for a box full of questionable batteries anymore, just set the knob to your preferred supply voltage and get as much fuzzy compression or meaty breakup you desire consistently, every time.

This, in conjunction with the bias control, will allow for any shade of fuzz ranging from gated and sputtery, to smooth and dynamic, then all the way to bold and punchy. The new saturate control trims the circuit’s input for better cleanup, signal chain integration or impedance matching, ideal for use with a wah pedal. Finally, soft-touch true bypass switching and top jacks really bring this fuzz face into the 21st century.

That was a lot of tech babble, we know. At the end of the day If 6 Was 9 MkII is just here to help you with what you do best: plugging in and rocking out!

Silicon Fuzz pedal
Based on the Dallas-Arbiter Fuzz Face circuit
Uses two BC183 transistor – for soulful fuzz tones between mushy compression of Germanium and brash sound of Silicon
Variable voltage pump supplies power between 5 to 15VDC internally
Thick balanced bass response and tight fuzz tone
Tone toggle switch chooses between tight and thick fuzz voicings
Bias knob for varying the operational voltage – for a huge range of tones from compressed and nasty to big and bold
Saturation control trims the circuits input for better cleanup or impedance matching
Soft-touch True bypass switching and top-mounted jacks
Hand-made in Montreal, Canada
Powered by opt. 9V DC PSU (centre -, 2,1 mm, 20 mA current draw)

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SolidGoldFX EM-III Multi-Head Octave Echo Pedal Pacific Peach Effects and Pedals / Delay

SolidGoldFX EM-III Multi-Head Octave Echo Pedal Pacific Peach

£157.00

Welcome to the new SolidGoldFX EM-III Multi-Head Octave Echo; the smallest, most powerful and by far the most versatile SolidGoldFX delay pedal to date.

Building on SGFX’s Electroman Delay legacy, the EM-III manages to both echo the past, present and future. With EM-III’s wide-ranging yet ultra-intuitive control set, placing warm analog-voiced echoes, precise and modern delays, as well as experimental and futuristic sound designs, are all just a single stomp away.

At your feet (or fingers) you have a multi-head tape style echo, with the ability to add in a signal an octave lower to the primary delay head. This can result in dancing, rhythmic delays with body and gravitas, as well as bold washy soundscapes. These two core features are controlled via a single mini-toggle. Flick it left to select between 1, 2 or 3 delay heads or flick it right to toggle the octave effect on and off. From there, just set your Delay Level, Repeats and Time via the knobs or tap in your preferred tempo via the soft-click tap tempo switch and let the good echo times roll.

The EM-III also sports delay modulation introduced via the Flutter control. Keep it at center position for no modulation. Dial it left for a slow and dreamy chorus-like modulation or right for a faster vibrato, letting you create lush oceanic movement, tape-style crinkles, eerie tension and beautiful dissonance.

The color knob allows you to engage both high-pass and low-pass filtering. Dead-center you have a pristine full-frequency digital delay. Dial it to the left and you cut the highs, creating warm, murky analog-esque repeats. Dial it to the right and you suck out the lows for crisp and bright tape-style repeats or super thin lo-fi delays.

The EM-III also brings interactive warp and glitch features to the tonal table by pressing and holding either Tap, Bypass or both at the same time. Hold Tap to increase the repeats until self-oscillation, creating a swelling wall of sound. Hold Bypass to replicate the sound of a tape motor on the fritz and a tape reel snapping, or hold both for glorious noise seances that will act as the perfect song/set closer.

Additional features include soft-touch, relay based, true bypass switching with the option of buffered trails, top jacks and up to a full second of delay time.

Multi-Head Tape Delay pedal, with Octave and Modulation
70 to 1000 milliseconds delay time with Tap Tempo
Color Knob - for crisp and bright tape echo to murky lo-fi analog repeats
Warp feature - for instant self-oscillation Wall-of-Sound Swells
Glitch feature - replicates snapping tape sounds
Switchable True Bypass/ Buffered Trails modes
Top-mounted jacks - for ease of pedalboard mounting
Hand-made in Montreal, Canada
Powered by a regular 9V DC PSU
(centre -, 2,1 mm, ~70 mA current draw)

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Now Joining the Pacific Peach Family: Kyser Capos

Kyser Musical Products collaborated with Fender to launch its new series of "Classic Colors" Quick-Change electric guitar capos. Featuring a newly designed 9.5" radius contoured perfectly to the fretboard of Fender Player guitars, these capos feature Kyser's precision ColorMatch Process, so you can color-coordinate your capo with any CME Exclusive Pacific Peach guitar—or, add a sweet pop of Pacific Peach to any you choose!

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Fender x Kyser Quick-Change Capo Pacific Peach Accessories / Capos

Fender x Kyser Quick-Change Capo Pacific Peach

£19.00

Don’t have a capo to match the CME Exclusive Pacific Peach finish on your guitar? Well, it’d be a lot cooler if you did! Kyser Musical Products collaborated with Fender to launch its new series of "Classic Colors" Quick-Change electric guitar capos. Featuring a newly designed 9.5" radius contoured perfectly to the fretboard of Fender Player guitars, these capos feature Kyser's precision ColorMatch Process, so you can color-coordinate your capo with any CME Exclusive Pacific Peach guitar—or, add a sweet pop of Pacific Peach to any you choose!

CME Exclusive finish
Newly designed 9.5" radius
Classic Quick-Change appointments, protective boot and rubber pad
Road-tested by Kyser's artisan crafters and a faithful roster of global artists and techs
Pantone Colors via The Kyser Colormatch Process

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Inspired by vintage stand mixers and the classic car culture of Southern California, this exclusive colorway is available only at the Chicago Music Exchange. Call, click, or visit our beautiful Lincoln Avenue showroom to shop your CME Exclusive Pacific Peach Fender Player today!

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Boutique Guitar Showcase | enTour 2026

Chicago Music Exchange is proud to once again host the Boutique Guitar Showcase enTour, returning for 2026 after six celebrated years. On Wednesday, September 9, join us in The Vault for an exclusive in-person showcase featuring over 50 one-of-a-kind instruments from today's most innovative boutique builders worldwide, curated by Jamie Gale. RSVP below to reserve your spot.

Benson Amps | CME Exclusive Blue Floral Amplifiers

Chris Benson has spent over a decade building hand-wired tube amps that give classic American circuits a harmonically rich twist — and now three of his amps are getting a look you can only find at CME. We're proud to introduce three CME Exclusive Benson Amplifiers in a one-of-a-kind Blue Floral finish: the Monarch Reverb Plus, Vinny Reverb, and Nathan Junior. All three are hand-built, point-to-point wired, and in stock now.

Introducing | Frank Brothers Guitar Company

Started by Nick, Jon, and Tim Frank in 2014, are building upon their family history of award winning music production for the next generation of performers! Together, they are building a lineup of models that stand out in a crowded field, inspired by the unique retro-cool styling of ‘60s and ‘70s Japanese imports to craft a family of guitars. Unlike those catalogue guitars of yesteryear though, each Frank Brothers guitar features a handmade quality, countless hours of craftsmanship, and carefully chosen specifications that define the playing experience of each instrument, such as an extra-deep neck tenon and their trademark blended heel.

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