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Santa Cruz Guitars

The Santa Cruz Guitar Company was founded in the 1960s by Richard Hoover, on a quest to construct better acoustic steel string guitars. Hoover decided to take note from centuries of violin refinement procedure in order to remove guitar manufacturing from the factory and bring it back to a traditional lutherie practice. Now, Santa Cruz is known for creating acoustic guitars that are each greater than the sum of their parts – with maximum sustain, complex overtones, consistency of balance and tones specific to each of the Santa Cruz standard acoustic guitar models. Watch Santa Cruz Video >