When you think of Santa Cruz you might think of beaches, boardwalks, lighthouses, and natural vistas that make Lake Michigan look like an above ground pool. Well, you'd be right. Santa Cruz Guitar Company takes after the natural beauty of their surroundings, producing natural-sounding guitars made the natural way: by hand, with the top 1% of tonewoods, all plant-based nitrocellulose finishes, and a careful, considered approach deliberately at odds with an industry more obsessed with pace than patience.